Get This One Thing Right For Advertising
Are you feeling lost on advertising for your small business, social enterprise, or non-profit?
I understand you—advertising can be daunting.
When we hear the A word, most of us think of big successful companies.
Advertising requires a big budget after all, right?
Well, not necessarily.
Drew Eric Whitman, an advertising expert and best-selling author, said that you could be successful in advertising even if you only know this 1 thing:
👉 How to communicate the strongest benefits of your product or service.
If you know nothing else about advertising but you know how to communicate the primary benefits of whatever it is you sell, you could be successful selling that product or service.
If you already have a business or nonprofit, chances are you already know the benefit that you provide.
Here are some benefits you can offer
🛵 If you’re selling products online: your customers will have more money and time for other things they care about because you arrange free door-to-door delivery.
🥪 If you’re offering a diet plan: your customers will get that extra boost they need to reach their fitness goals, without the hassle and guesswork.
💗 If you have an amazing customer service: your customers can feel safe knowing that you’ll be with them to assist them throughout their purchasing journey.
Think of the best benefit the customers can get from you, and spread the word!
Philipp is a 20-year veteran of digital marketing who has spent most of his adult life in 2 worlds: selling online, and creating social impact through education. In 2020, together with his wife Fabienne (an economist for the UN and PhD in social sciences), he has founded The FAM Fund.